Major Projects, Royal Armouries Museum (Leeds), Marketing

Object Title

Major Projects, Royal Armouries Museum (Leeds), Marketing

Major Projects, Royal Armouries Museum (Leeds), Marketing

Date

1992 - 1996

Reference

ARM/PR/1992/LE/170

Level

Sub sub sub series

Scope and Content

Records relating to the development of the marketing strategy for the new Royal Armouries Museum, Leeds, 1992-96,

1) A report entitled 'UK Leisure and attractions market' prepared by J. Henry Schroder, Wagg and Company Limited by Hill and Knowlton (UK) Limited, March 1993,

2) A report entitled 'Comments on tourism development strategy for Leeds' by Hill and Knowlton (UK) Lmited, June 1993,

3) A report entitled 'Marketing report : Royal Armouries International Marketing Strategy' by James Cooke Consultants, March 1994,

4) Records of the marketing planning meeting held on 27/28 March 1995,

5) A report entitled 'Royal Armouries, Leeds, benchmark research' by Mew Research, March 195,

6) A report entitled 'Launch of the Royal Armouries, Leeds : marketing strategy' by Julian Rawel, April 1995,

7) Results of market research conducted by Mew Research after the opening of the Royal Armouries Museum, Leeds, 1996,

8) Records relating to the marketing of the Royal Armouries Museum, Leeds, 1996-98

Extent

1 Box

Access Conditions

To be reviewed prior to release