Strategy 2000 : Choice of sites

Object Title

Strategy 2000 : Choice of sites

Strategy 2000 : Choice of sites


May 1991


RA STRAT/1989/S2000/305/1



Scope and Content


(1) 'Brief synopsis of Strategy 2000', comprising an introductory description of the outline Business Plan to transfer a significant part of the Royal Armouries collection to the North of England;

(2) 'Strategy 2000 : a choice of sites', being a brief summary of the offers received from Sheffield and Leeds; the expressions of interest from Doncaster, Lancaster, Thanet and Enfield; and the expected proposal from Birmingham;

(3) 'Strategy 2000 : an appraisal', being a detailed analysis that concludes that (1) Strategy 2000 commands widespread support and respect, (2) it can work, (3) the public response to the proposals has been extremely positive, (4) real and substantial offers of support have been received from Sheffield and Leeds, (5) the potential for considerable support from the private sector has been proved, and (6) half the capital required to build the new Royal Armouries can be raised from outside central government funds.

BOTA/MP/91/11A, Strategy 2000 : public attitudes and reactions, The findings from a survey conducted by MORI to examine the fasibility of a new location for the Royal Armouries collection outside the Tower of London. Appendices include:

A) 'Strategy 2000 : public attitudes and reactions', being the findings from a survey conducted by MORI to examine the fasibility of a new location for the Royal Armouries collection outside the Tower of London;

B) 'The benefits to the Tower of London of the Royal Armouries Strategy 2000', being a paper supporting the Royal Armouries request for financial support for a partial relocation of its activities outside the Tower of London, thereby enabling improvements to be made to the presentation, interpretation and vistor services at the Tower, and leading to a reduction in the annual net cost of HRP;

C) 'Commercial validation' examining the capital support for the bids by Leeds and Sheffield, and reviews the commercial potential of the project;

D1) Working papers, including a report from the British Tourist Authority on 'Tourists in reach of Leeds, Sheffield, Birmingham and Nottingham', visitor numbers, exhibitions programme, vistor profiles, the gun club, and the Royal Armouries International Shooting Association, together with various letters of support from potential host cities; and

D2) Financial appraisal, reviewing the income and cost structures of Strategy 2000 to produce a revised projection of financial peformance over a 30 year period, 5 years of planning and construction, and 25 years of commercial operation of the new Royal Armouries Museum.

See BOTA/MP/91/11. Papers relating to the 53rd meeting of the Board of Trustees of the Armouries held in the New Armouries, HM Tower of London on 9 May 1991.


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Administrative / Biographical History

Master of the Armouries